Jeddah Media Production Hub

Effat University

Project idea

The goal of the project is to create a collaborative, innovative, and dynamic atmosphere that encourages the development of various media productions .The project's scope includes establishing a hub for media production in order to boost the media industry, assist local production, and engage in cooperative commerce with foreign businesses and producers. It serves as a central location for all producers, writers, directors, animators, filmmakers, and technicians. They require a space to develop original concepts and bring them to life for the audience in many production areas such movies, TV series, magazines, music, and journalism. Thus, the media production center serves as a venue for youths with talent to meet professionals in a variety of settings, such as cinema, studios, and stage. Also, A media production hub is in line with the objectives of the Kingdom's Vision 2030, which is to foster cultural development and economic diversification. It has the potential to support the expansion of creative industry, which is crucial to a knowledge-based economy. It can also assist in showcasing the Kingdom's modern accomplishments and cultural legacy to a
worldwide audience. Saudi Arabia has a wealth of historical and significant sites that can be used for location filming. As part of its 2030 Vision, the kingdom hopes to modernize and enhance the media
landscape while preserving its rich past in order to promote cross cultural interchange and transformation.

Project description

- Media Hub is Located in front of Jeddah's first radio station, making it a suitable choice since it will demonstrate to the public the development of the media industry across a range of age groups.

- The location is close to Effat University College, which is the only college
with a cinematic arts department and an educational component that will be provided at the hub of media production studios, which will aid in students' understanding of the work.

- The area closest to Al Balad ( it is historical area ) is suitable for shooting locations.

- The area will be developed by 2030, and a metro station will be built for
convenient transportation.

- The closest and quietest services are in this area.

Media Production Hub is consist of 4 main functions: Media Studios, Educational Media Part for student, Production Offices and Theater.

Saudi Arabia is expanding, and the government intends for it to do so by 2030. One of the decisions it makes will lead to a major advancement in the media industry. Thus, they require a Media Production Hub location to:

1- The media has a major effect on how we live because it keeps us
connected and develops international relationships while also
bringing up societal concerns and their effects.

2- The proposed Media Production hub aims to develop Saudi Arabia's
media sector, enhance quality of life, education, and economic
contribution, promoting Saudi Arabia's image.

3- improve the quality of education for young Saudis by giving them a
variety of internship programs and opportunities to work in the
sector both locally and internationally.

So, Saudi Arabia is pushing forward with its Vision 2030 plan, and the nation has high hopes for its developing film and television industry. A media production hub can generate an enormous number of jobs in a variety of industries, such as post-production, marketing, technical support, and the production of movies and television shows. By giving the local labor possibilities, this can aid in lowering unemployment rates. Also, can provide as a venue for cross-cultural exchange, enabling Saudi Arabian artists, filmmakers, and content producers to work with talent from other countries. This can provide new viewpoints and ideas while showcasing Saudi culture to a worldwide audience. In addition, by exhibiting Saudi Arabia's natural beauty, historic landmarks, and cultural legacy to a worldwide audience, high-quality media content created in the hub can encourage travel there. This may benefit connected firms and the tourism sector.

Technical information

The Jeddah Media Production Hub is constructed using concrete materials, with facades displaying media screens that reflect historical sites of Saudi Arabia such as the Red Sea, Al Balad, and Al-Ula. This design creates a mixed reality that combines the real world with virtual elements, highlighting the impact of media on our lives. The building features four structural systems: a space truss overhead roof, a waffle slab for offices and a café to enhance natural lighting and ventilation, a rigid-framed structure for the studio/theater area, and a flat plate drop panel for the educational area.

The project includes a courtyard within the office and café zones to further improve ventilation and natural lighting. Low-E glass is used to enhance the insulating properties of the glass by reflecting infrared energy and reducing heat transfer. This type of glass helps protect interior spaces from solar heat gain while maintaining natural daylight by minimizing UV radiation transmission. Additionally, the design incorporates a perforated pattern in the roof for the ventilation of the AC system.

The building uses a packaged AC system, which is installed on the roof.