Spectrum of ROBI: A Brand Identity Showcase
Sakib Nasir Khan, Nazifa Nawar Subha, Samiya Hoque Monisha
student
Bangladesh University of Engineering & Technology, Department of Architecture, Faculty of Architecture and Planning, Dhaka
Bangladesh
Interior Design
The interior design for ROBI's Customer Care Center aims to encapsulate the essence of its logo, ensuring the brand's unique identity permeates every corner of… more
Dominika Zawojska-Kuriata
advisor
Academy of Art in Szczecin / Akademia Sztuki w Szczecinie
Poland
Designing interior architecture and shaping public spaces. more
The company Robi from Bangladesh is a leading telecommunications service provider that places great emphasis on innovation, sustainable development and local community. The company's philosophy is based on three main pillars: social integration, sustainable development and striving for technological perfection. Using the inspiration that contributed to the creation of the Robi logo in the interior design of their office can bring many benefits. First of all, it will allow us to create a space that will reflect the spirit of the company - its involvement in the local community, pursuit of sustainable development and innovation. Traditional elements, such as shapes and colors related to culture, can be harmoniously incorporated into modern solutions, creating an inspiring and motivating work environment.However, reflecting the company's logo and colors in the interior design in too many forms, shapes and colors may lead to oversaturation of the space, which may make it too monotonous and uninspiring for employees and customers.
Focusing only on the visual elements of the logo, and not on the company's philosophy, may result in the interior having a superficial character, not fully reflecting the company's values and mission, which may weaken its authenticity.
Excessive logo inspiration may limit the creativity of interior designers, leading to schematic and predictable solutions that will not support innovation and uniqueness of the office space.
In addition, I would give advice on brightening the visualization and working on the lights in the project. It seems that calm lighting that does not imitate the shapes of the brand's logo would look much better. However, please continue, it is obvious that you are talented and you should improve your skills.
Dear Dominika Zawojska-Kuriata,
Thank you so much for your feedback. We understand that perhaps we have focused too much on the logo only and should've concentrated on the company's other principles. We will consider your feedback and further work on improving the project, including its visualizations.
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